“The most powerful way to get someone to believe something is not to show them facts, because facts can be interpreted in different ways. It’s to make their income or approval in a social circle depend on believing it.”
Morgan Housel
A powerful take on persuasion
Toyota Land Cruiser advert – the original search engine
Surely this is the best Christmas advert this year, LOL?
Greenies dog treats, H/T Dave Trott
A mile in my shoes
This is a great example of a brand (a charity, in this case) dramatising their message – rather than just telling their message
Eye-catching advertising from India
Brand purpose, for car fans
The importance of market research
If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.
A.G.Lafley – CEO, Proctor & Gamble
Bite-Sized Marcomms 