I saw Professor Mark Ritson tweeting about this. It was true 40 years ago, and it’s still true now. Amazing.
Advertise Lent 2017
One of my fave ever ads
I love this ad’s (and this brand’s) attitude. I wish I’d thought of this.
I look at every advertisement which has appeared for competing products during the past 20 years
David Ogilvy, advertising legend
I liked Hyundai’s advert from the 2017 Super Bowl
Alright, call me sentimental, but I liked this commercial. Nice work Hyundai. I wish I’d thought of it 🙂
A BREXIT guerrilla marketing concept
For readers outside of the UK, this bus toured Great Britain during the 2016 Brexit referendum. The ‘leave the EU’ campaign cited that … A BREXIT guerrilla marketing concept
Renovated billboards
This marketer’s comment about customers annoyed me…
I’m sure the marketer didn’t mean anything by it, but I recently heard a speaker at an large event for senior B2B marketers remark that, in the age of social media, customers have an attention span close to that of a goldfish. The throwaway remark upset me a little bit. My immediate thought was … This marketer’s comment about customers annoyed me…
Another ad concept for ‘Equal Pay Day’
Bite-Sized Marcomms 