Having an important message means nothing, if nobody notices or cares
Sally Hogshead, advertising legend and NY Times best-selling author
A couple of gorgeous variations on a theme
I saw some folks tweeting about these ads this week, both of which use ‘time jumping’ as a storytelling device. They’re both gorgeous, although the Lacoste one is my fave 🙂
A build-up to a conference speech on creativity: There’s an inconvenient truth in B2B marketing, with a convenient solution
The wonderful folks over at B2B Marketing magazine have kindly given me a couple of speaking slots at their biggest event of the year – B2B Ignite – which I understand was referenced as one of the top 10 conferences to attend by Entrepreneur.com. I’ll be focusing on the critical importance of … A build-up to a conference speech on creativity: There’s an inconvenient truth in B2B marketing, with a convenient solution
The creative adult is the child who has survived
Ursula K. Le Guin
5 recommended quick reads for fellow B2B marketers
Every now and again I’ll share some other people’s articles that I’ve found incredibly useful – either to help inform my B2B marketing decision making, or to help debunk some of the ridiculous claims that pervade the B2B marketing profession. … 5 recommended quick reads for fellow B2B marketers
Haha! I love this marketing letter
I love this sarchastic letter, published by the wonderful folks over at @WeAreSellSell and targeted at those folks working in marketing who are still … Haha! I love this marketing letter
Advertise ‘armbands’
Another ad idea for ‘bananas’
An advertising idea for a lens cleaner brand
I bought some new reading glasses yesterday. (This is the first blog post I’ve written in a month that I’m entirely sure I know what I’ve written ;-). The glasses came with a free sample of Zeiss lens cleaners. Given it was free, and just for fun, I thought I’d return the compliment with a free advertising idea.
In terms of my inspiration for the ad, the individual lens cleaners come in a handy little sachet, a bit like a… ahem.
The value of a company is the sum of the problems you solve together
Martin Lorentzon, Co-Founder, Spotify
Bite-Sized Marcomms 