These adverts pack a punch
This is one of my favourite ad campaigns of late (from the Miami Ad School) for youth suicide hotline The Trevor Project. A brilliantly simple and effective way of driving home the anti-bullying and anti-persecution message ‘words can kill’. Bravo…
Marketing myopia – a must-know theory for all marketers
If you are a B2B marketer that is focused on brand strategy and service development, I heartily recommend the video on this page in the Harvard Business Review to all fellow B2B marketers >
Advertising idea for a harp brand
B2B the movie 4: Bridget Bones’s To-Do List
I know for a fact that many B2B marketers are quietly worried about … B2B the movie 4: Bridget Bones’s To-Do List
Take the conventions of your category, and fuck with them a little bit
Doug Kessler, Creative Director & Co-Founder, Velocity Partners
Another ad idea for Stop Cyber Bullying Day
A message either does or doesn’t grip our interest
Sally Hogshead, advertising legend and NY Times best-selling author
And here’s another longest day ad idea for the summer solstice
An ad idea to coincide with the summer solstice
It was the summer solstice this week in the northern hemisphere – the longest day of the year and the official start of summer. One Minute Briefs did a brief to come up with ad ideas. Here’s one of my cheeky efforts 😉
Bite-Sized Marcomms 