For the uninitiated, (the brand isn’t that old yet), Spectacles is Snapchat’s new range of video glasses. I’m not a Snapchat user, but I can see these glasses being a real winner. Anyway, I just wanted to say how gorgeous I think their photography is. Check it out … This branding is gorgeous
In the latest in my series of blog posts tenuously linking B2B marketing issues to classic movies (following The Marketrix and B2Basic Instinct), I thought it was high time I considered a modern version of a Greek tragedy. Welcome to Jason and the Jargonauts… … B2B the movie 3: Jason and the Jargonauts
I didn’t invent the following – you’ll find it in lots of places on the internet – but I decided to re-share it because I’ve found it to be a useful tool in many B2B marketing cases… … A useful value proposition formula
For marketers, every day is like groundhog day. We’ve got to drag our asses into work each day and remind people why they should buy our stuff
Bob Hoffman, the Ad Contrarian
President Trump withdrew the USA’s support for the Paris climate agreement last week. I’m disappointed. I understand the need to protect today’s jobs, but I fear for the planet we will leave to our kids and their kids. We only get one shot at living on this planet.
It’s not much of a protest but, as is my way, here is quick (and very rough) idea for a guerrilla marketing response from an ice pole brand…
Having an important message means nothing, if nobody notices or cares
Sally Hogshead, advertising legend and NY Times best-selling author
Bite-Sized Marcomms 