Research shows that, in Europe and the US, people would not care if 92% of brands disappeared
Havas Media
Research shows that, in Europe and the US, people would not care if 92% of brands disappeared
Havas Media
People don’t hate advertising. They hate bad advertising.
Keith Weed, CMO Unilever
I adore this long-term campaign from … One of my favourite ever ad campaigns
When I was a kid in London, bad … Some interesting marketing lessons about being bad (or preferably good)