The key to selling? Ask questions.

“The key to selling is to – step one – find out what are your clients needs, values, what pain are they looking to resolve … you’re here to fill that need. If you just go out and try and sell something to someone, you’re basically just saying ‘I don’t give a shit about them’ and you’re just gonna ram something down their throat.

Jordan Belfort

Out-entertain your rivals

You are competing with every piece of content ever made for every person’s attention. You need to be entertaining. Don’t outsmart. Out entertain.

Dolf van den Brink, President & CEO – Heineken USA