Design is thinking made visual
Saul Bass, Oscar-winning filmmaker
Category: Quotes
We sell stuff. Get over it.
Lee Clow, Chairman TBWA\Worldwide
Branding quote…
There isn’t any significant difference between the various brands of whiskey, or cigarettes or beer. They are all about the same. And so are the cake mixes and the detergents, and the margarines… The manufacturer who dedicates his advertising to building the most sharply defined personality for his brand will get the largest share of the market at the highest profit.
David Ogilvy, advertising legend
Our job is to make an audience as excited as we are
Björn Owen Glad, Marketing Manager, Editorial Comms Agency – Spoon
In our factory, we make lipstick. In our advertising, we sell hope
Peter Nivio Zarlenga, Businessman and Author
There is only one boss. The customer. And he can fire everybody in the company, from the Chairman on down, simply by spending his money somewhere else.
Sam Walton, founder – Walmart
Life is hard. It’s even harder if you’re stupid
John Wayne
It is insight into human nature that is the key to the communicator’s skill. For whereas the writer is concerned with what he puts into his writings, the communicator is concerned with what the reader gets out of it. He therefore becomes a student of how people read or listen.
Bill Bernbach
Don’t make your audience work to understand your message
Vikki Ross, copywriting legend!
There are only two options: make progress or make excuses
Tony Robbins, Entrepreneur & Business Strategist
Bite-Sized Marcomms 