Category: Quotes

People don’t hate advertising. They hate bad advertising.

Keith Weed, CMO Unilever

You have got be odd to be number one

Dr. Seuss

If it’s a race to get into minds and stay there, then it’s the artists who make their points faster, smarter and more thought-provoking that will be the ones that succeed

Sir John Hegarty, Founder – BBH

I don’t design clothes. I design dreams.

Ralph Lauren

There is only one thing worse than being talked about, and that is not being talked about

Oscar Wilde

A brand is a living entity – and it is enriched or undermined cumulatively over time – the product of a thousand small gestures

Michael Eisner, former Disney CEO

We are the dreamers of dreams

Roald Dahl

I’m convinced, in communication, simplicity is power

Dave Trott, advertising legend

The more that you read, the more things you will know.

The more you learn, the more places you’ll go!

Dr Seuss

Quotes

Invest in your brand

Take an aircraft in flight. If the plane’s fuel supply is cut and the engines stop, the plane does not fall out of the sky immediately. Indeed, it can glide for some time before inevitably hitting the ground. The same things happen to brands whose investment in marketing and communications is cut off.

Hamish Pringle & Peter Field, Brand Immortality