Alternative descriptions of the same reality evoke different emotions and different associations.
Daniel Kahnemann
Category: copywriting
Toyota Land Cruiser advert – the original search engine
Provocative copywriting from Patagonia clothing
These grocery delivery brand adverts make me smile :-)
I love this advertising campaign by a DIY retail chain
B&Q’s ‘you don’t buy a life you build one’ campaign. Check it out…
… I love this advertising campaign by a DIY retail chainMake your words work. Make your words count. And make your words dance.
Vikki Ross, copywriter
Irn Bru Xtra, LOL
Classic Wall Street Journal advert
Bite-Sized Marcomms 