Suzuki motor cars offered 30% better fuel efficiency than some rivals. To communicate that point to market, they opened a Suzuki petrol station for a day, selling petrol at ‘30% off’. The publicity generated saw Suzuki sales increase by over 10% within a month, in a declining market. Bravo Suzuki!
I really admire this hard-hitting Christmas campaign from domestic violence charity Refuge. I think the reversible poetry – which raises awareness of a spike in domestic violence during the holiday season – is really clever, really engaging and really poignant. Wow! … Hard-hitting domestic violence campaign