These two brands target the same demographic, in the same city, and are remarkably similar – which would normally be a serious brand differentiation faux pas – but I suspect that … Two gorgeous brands
Category: Campaigns
Nicely done Walmart: pick-up cars
Classic Weetabix advert
That audacious Superbowl stain moment from Tide
Classic British Airways advert from yesteryear
Nice ad by Lockets – the hot water bottle
The Suzuki Garage – a nice way of dramatising a benefit
Suzuki motor cars offered 30% better fuel efficiency than some rivals. To communicate that point to market, they opened a Suzuki petrol station for a day, selling petrol at ‘30% off’. The publicity generated saw Suzuki sales increase by over 10% within a month, in a declining market. Bravo Suzuki!
Read further detail at adsoftheworld here or check out the campaign case study on Vimeo >
Bite-Sized Marcomms 