“Hey, Brian, Samuel L Jackson is on the phone again. He wants to know if you fancy grabbing a beer after work?”

I’d have to think about that offer for about 2 flaps of a hummingbird’s wings before answering “hell, yes.” It would be about as irresistible to me as … One simple secret to irresistible marketing

I’ve been working in B2B marketing for a long time. In several industries and across lots of countries. Over the years I’ve learned lots of helpful marketing tricks the hard way. Such as words that are likely to provoke physical violence in a Board meeting, or how to

… Standing on the shoulders of giants