It was World Meat Free Day earlier this week. The idea behind it was to raise awareness of the harm that too much red meat can do to our health, but also to the environment. Livestock are one of the world’s largest sources of carbon emissions.

@OneMinuteBriefs consequently put out a brief to come up with some ad ideas to raise awareness of the day. Here is one I came up with…

And here’s another…
… A couple of ad ideas for World Meat Free Day

President Trump withdrew the USA’s support for the Paris climate agreement last week. I’m disappointed. I understand the need to protect today’s jobs, but I fear for the planet we will leave to our kids and their kids. We only get one shot at living on this planet.

It’s not much of a protest but, as is my way, here is quick (and very rough) idea for a guerrilla marketing response from an ice pole brand…

I bought some new reading glasses yesterday. (This is the first blog post I’ve written in a month that I’m entirely sure I know what I’ve written ;-). The glasses came with a free sample of Zeiss lens cleaners. Given it was free, and just for fun, I thought I’d return the compliment with a free advertising idea.

In terms of my inspiration for the ad, the individual lens cleaners come in a handy little sachet, a bit like a… ahem.