President Trump withdrew the USA’s support for the Paris climate agreement last week. I’m disappointed. I understand the need to protect today’s jobs, but I fear for the planet we will leave to our kids and their kids. We only get one shot at living on this planet.

It’s not much of a protest but, as is my way, here is quick (and very rough) idea for a guerrilla marketing response from an ice pole brand…

I bought some new reading glasses yesterday. (This is the first blog post I’ve written in a month that I’m entirely sure I know what I’ve written ;-). The glasses came with a free sample of Zeiss lens cleaners. Given it was free, and just for fun, I thought I’d return the compliment with a free advertising idea.

In terms of my inspiration for the ad, the individual lens cleaners come in a handy little sachet, a bit like a… ahem.