Content without anything (paid) to draw attention to it, is like building Cathedrals in the desert
EffWorks
Author: bmmarketer
I really admire this company’s branding…
It’s both common-sense and well-grounded in behavioural science that familiar brands stand a better chance of becoming trusted and considered than unfamiliar brands. Familiarity requires that … I really admire this company’s branding…
Distribution and marketing… are the subterranean roots that push beautiful things to the surface, where audiences can see them.
Derek Thompson, Senior Editor, The Atlantic
Classic print advert from PowerBar
5 helpful tips to prove the value of your B2B content marketing
Following my team winning the Content Marketing Campaign of the Year award at last year’s B2B Marketing Awards (#ShamelessHumblebrag ;-), I was delighted to be interviewed by B2B Marketing Magazine earlier this year for one of their print editions. The topic of conversation was how to prove the value of content marketing. Here are the questions and I was asked, and a quick summary of the opinions I offered… … 5 helpful tips to prove the value of your B2B content marketing
Advertising concept for a local business directory
Quick advertising concept for Discovery Channel’s Shark Week
Advertising campaign concept for a UK hearing test brand
Here are a few more… … Advertising campaign concept for a UK hearing test brand
Bite-Sized Marcomms 