Author: bmmarketer
Simplicity is a key to effective marketing communications
This great 2017 chart from BBH, based upon research from Kantar Millward Brown, shows that delivering one message is more effective than delivering many.
That’s how you do a ‘pricing’ advert :-)
Road sign: on-brand advert for an off-road car brand
Blaze your own trail
There’s a lesson in here for all marketing communicators… Bill Bernbach’s letter to the owners of Grey Advertising on Fifth Avenue where he was Creative Director. (Via ‘Letters of Note’ and @VikkiRossWrites).
A poster idea for NASA
How content and brands get shared and get big
“To make popular content, it’s not enough to know your friends or your followers. It’s about knowing the friends of your friends and the followers of your followers. For something to go big, it has to be interesting to those beyond your immediate audience – the audience of your audience.”
Jure Leskovec, computer scientist, Stanford University
Fun advert by Timex :-)
Great advertising campaign from Shutterstock
Over 213 million royalty free images to your rescue…
Bite-Sized Marcomms 