Science and technology revolutionize our lives, but memory, tradition and myth frame our response.
Arthur M Schlesinger, historian
Author: bmmarketer
It’s not often a mobile network provider tell’s us to switch off…
Eye-catching, and fairly bold, ad campaign from mobile telecommunications operator Movistar, reminding us to switch off our phones from time to time…
… It’s not often a mobile network provider tell’s us to switch off…
A danger of too much focus on short-term ROI
I have never once seen short term ROI declared to the stock market, it is not a key metric. It is does not effect the share price, it does not have a direct impact on year-on-year profitable growth. It’s a great metric for making sure your media budget is efficient.
Gain Theory
Some eye-catching ads by Trivial Pursuit
A brilliant & hilarious copywriting speech by Ryan Wellman
Make it smart because your audience is. Make it beautiful because elegance inspires and endures. Make it fun because, well, why not?
Lee Clow, Chairman – TBWA\Worldwide
Another one of bookstore Waterstones’ brilliant ads
A lovely ad from UK bookshop chain Waterstones
My first ever podcast
I was delighted to be invited to join B2B Marketing Magazine’s first ever podcast, to talk about the importance of creativity. For posterity, here’s the link… (I’m the middle speaker!)…
Bite-Sized Marcomms 