Getting your product known isn’t the answer. Getting it wanted is the answer.
Bill Bernbach, advertising legend
Author: bmmarketer
Loving Ikea’s new UK Xmas ad
Adidas’ beautiful campaign for the Beijing Olympics
I imagine that this ad campaign tapped heavily into national pride associated with the Beijing Olympic campaign. They show (powerfully in my opinion) a nation coming together to support its heroes. They look amazing too – I’m a fan!
More here… … Adidas’ beautiful campaign for the Beijing Olympics
If everyone thinks the same way, everyone will get stuck in the same place
Scott Page, Complexity Scientist
Classic Jeep ad
Salience
Noun. The quality of being particularly noticeable or important; prominence.
Paris airport ads: Beware fake taxis
Eye-catching ad for a home security brand
Definition of creativity [in business]: the generation of ideas which are both novel and useful
The Ideas Centre Group
Sometimes, people don’t buy products. They buy better versions of themselves.
Unknown
Bite-Sized Marcomms 