Your brand has to get noticed

If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Leo Burnett, advertising legend

You earn reputation by trying to do hard things well.

Jeff Bezos, founder – Amazon

The more that you read, the more things you will know. The more that you learn, the more places you’ll go.

Dr Seuss

Do we know what drives our customers?

“Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.”

Bill Bernbach, advertising legend