Author: bmmarketer
This is also true of brands, if we under-invest in them
Without sun and water, crops fail
Princess Margaret, in the Netflix series ‘The Crown’
A famous and fabulous use of analogy in communications
Sex, tea, and consent…
The Mime: classic Bose advert for noise cancelling headphones
Advertisers who know what they’re doing don’t lie. They find the truth and tell it in a dramatic way.
Mark Pollard, creative strategist
Classic Porsche copywriting
This is why copywriting is a brand’s weapon
Alternative descriptions of the same reality evoke different emotions and different associations.
Daniel Kahnemann
Rewind: how they (used to) make a point about luggage
Let the audience fill in some blanks…
“When baiting a trap with cheese, always remember to leave room for the mouse” Howard Gossage, advertising icon
What he meant was, don’t just tell the audience what you want them to think. Leave some blanks for the audience to fill in themselves, so they reach the destination on their own. A conclusion or idea formed by the customer in their own mind is likelier to stay there.
Bite-Sized Marcomms 