Somehow, in over 20 years as a marketer, I’ve never once … 4 advertising ideas for ‘Halloween’
Somehow, in over 20 years as a marketer, I’ve never once … 4 advertising ideas for ‘Halloween’
I took my kids to the London Aquarium today. Lots caught my attention … 4 advertising ideas for ‘The Aquarium’
A bit obvious perhaps, but I couldn’t resist this cheeky little opportunity … Advertise ‘Toilet Roll’
Some ‘plays on words’ and storytelling ideas… … Advertise ‘Lie Detectors’
On 27 June 2016, England (population 53 million and home to the world’s most competitive and expensive football league) played Iceland (population 323,000 and home to both a part-time football league and lots of fish) at Euro 2016 … Advertise ‘England vs Iceland’
I’ve been working in B2B marketing for a long time. In several industries and across lots of countries. Over the years I’ve learned lots of helpful marketing tricks the hard way. Such as words that are likely to provoke physical violence in a Board meeting, or how to