Remove the unnecessary so that the necessary may speak
Hans Hofmann, artist and teacher
Tag: simplicity
Do not say a little in many words but a great deal in a few.
Pythagoras
Information is only useful when it can be understood
Muriel Cooper, Art Director – MIT Press
Simple advertising from McDonalds
Still brilliant, after all these years
Apple iPod silhouettes: 10,000 songs in your pocket…
Too many details = terrible communication
“When you give too many details and words and ideas and choices, all those ideas compete with each other – so the receiver has a lot of details, but doesn’t know which one to focus on.”
Joel Schwartzberg, professional presentation coach, via HBR
Bite-Sized Marcomms 