Successful persuasion depends on an audience’s being able to identify with the speaker
Sam Leith, rhetoric expert
Tag: quote
You wouldn’t seek advice about condoms from the Pope
Guillermo del Toro, Film Director
Want to get shared? Tap into strong emotions
Mild emotions don’t tend to go viral.
Andre Redelinghuys, Founder – Attention Labs
The cure for boredom is curiosity. There is no cure for curiosity.
Dorothy Parker, poet & writer
You have to make some noise if you want to get heard
Sherlock Holmes’ mother, in ‘Enola Holmes’
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
Warren Buffet
If you’re going to take up people’s time, you might as well make it worth it.
Gerry Graf, advertising legend
A strategy that is easily copied fails fast
Dan Wallace, co-author – The Physics of Brand
Your brand has to get noticed
If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett, advertising legend
Bite-Sized Marcomms 