The earth has music for those who listen.
William Shakespeare
Tag: quote
What strategy and innovation are really about
“A company can outperform rivals only if it can establish a difference that it can preserve. It must deliver greater value to customers or create comparable value at a lower cost, or do both … delivering greater value allows a company to charge higher average unit prices.”
Michael E Porter, strategy visionary
Strategy is about barriers to entry
“In business, barriers to entry are required to generate superior returns … by definition, only sustainable barriers to entry can support sustainably outstanding performance … If we use the term strategic to describe an activity that is designed to enhance the long-term value of a business, then strategy is exclusively about establishing or reinforcing barriers to entry.”
Jonathan A. Knee, Bruce C. Greenwald, Ava Seave – The Curse of the Mogul
You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology.Steve Jobs
H/T Dave Trott
Focus on the now, and on helping customers worry less
“Why do young men fight in battles? Is it for the long-term future of the country? Is it for the greater glory of your country? Is it for great ideas, like democracy? No, they care about their mates. Their immediate small group – their squad – and not letting them down. That’s why young men and women are prepared to do extraordinary things in battle…
You won’t get people to think about their future concerns – help them to think about their current concerns. Go for the immediate stuff that’s right in front of regular folk … Think about how you can help them worry less about them, give easily achievable goals and bring them on the journey with you”
Jon Leach, strategist (quoted by APG)
Enthusiasm works
Nothing is so contagious as enthusiasm.
Samuel Taylor Coleridge
You can lure people by arousing their curiosity, but the best way to keep them interested is to offer them something different.
Jurgen Wolff, scriptwriter
A lesson in how to make your point
Pussyfooting isn’t memorable. Soundbites are.
Miss Sloane, from the movie ‘Miss Sloane’
Creative thinking – seeing new approaches – is a super-power
A change of perspective is worth 80 IQ points.
Alan Kay, personal computing pioneer
You need to make it clear quickly what is different and better about what you are offering.
Jurgen Wolff, script writer
Bite-Sized Marcomms 