Successful persuasion depends on an audience’s being able to identify with the speaker

Sam Leith, rhetoric expert

You wouldn’t seek advice about condoms from the Pope

Guillermo del Toro, Film Director

The cure for boredom is curiosity. There is no cure for curiosity.

Dorothy Parker, poet & writer

You have to make some noise if you want to get heard

Sherlock Holmes’ mother, in ‘Enola Holmes’

It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.

Warren Buffet

If you’re going to take up people’s time, you might as well make it worth it.

Gerry Graf, advertising legend

A strategy that is easily copied fails fast

Dan Wallace, co-author – The Physics of Brand

Your brand has to get noticed

If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.

Leo Burnett, advertising legend