There will always be serendipity involved in discovery
Jeff Bezos
Tag: quote
You have to be creative to do good science. Otherwise you just end up repeating tired old formulas. You are not doing anything new.
Stephen Hawking, scientific genius
Creative thinking is always absolutely necessary. We don’t want sterile views and clichés.
Nelson Mandela
If you only believe in logic, you can’t perform magic
Rory Sutherland
A better way to brainstorm
“Asking the right questions is so critical to success … Get everyone in a room and ask ‘OK, what are all the things we’re assuming or simply lack information about?’ and then ‘Which of these areas of ignorance are highest priority?’ It is both immensely useful and enhances collaboration.”
Erika Hall, author – just enough research
It’s the same with marketing campaigns…
Doing a movie has to scare you a little bit. Otherwise you’re not pushing it
David Koepp, Screenwriter, Jurassic Park
The earth has music for those who listen.
William Shakespeare
What strategy and innovation are really about
“A company can outperform rivals only if it can establish a difference that it can preserve. It must deliver greater value to customers or create comparable value at a lower cost, or do both … delivering greater value allows a company to charge higher average unit prices.”
Michael E Porter, strategy visionary
Strategy is about barriers to entry
“In business, barriers to entry are required to generate superior returns … by definition, only sustainable barriers to entry can support sustainably outstanding performance … If we use the term strategic to describe an activity that is designed to enhance the long-term value of a business, then strategy is exclusively about establishing or reinforcing barriers to entry.”
Jonathan A. Knee, Bruce C. Greenwald, Ava Seave – The Curse of the Mogul
You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology.Steve Jobs
H/T Dave Trott
Bite-Sized Marcomms 