Tag: quote

Mediocre brands sell ‘product’. Great brands sell ‘value’.

Alex M H Smith, strategist

An idea is anything – a theme, rhetorical device or graphic element – that changes a sales message from mere information to persuasive communication.

Suzanne Pope, advertising Creative Director

You can’t buy something you’ve never heard of

Orlando Wood and Sir John Hegarty, advertising and creativity experts – on the importance of building your company’s brand

Quotes

In communications, no attention = no impact

When no attention is paid to an ad, the ad can have no positive impact on business outcomes. It’s actually that straightforward. No attention. No impacts.

Karen Nelson-Field, advertising viewability expert

Creativity is less about bringing order to the chaos and more about injecting a bit of chaos into the ordinary.

Lee Clow, legendary ad man

Quotes

Marketing communications wisdom

If asking “what do we want this ad to say” comes before answering “what do we want the audience to do,” your chances of saying something irrelevant increase exponentially.

Lee Clow, advertising legend

First, say it straight. Then say it great.

Luke Sullivan, advertising legend

There is nothing more interesting to us humans than ourselves … tell their stories, using their words.

Carolyn Barclay, copywriter