No-one will ever complain that you made something too easy to understand
Tim Radford, Science Editor, the Guardian newspaper
Tag: quote
If someone else is doing something similar to what you’re doing, or looks or sounds like you, you’re both in trouble.
Vic Polkinghorne, founder – creative agency Sell!Sell!
You can have the best product in the world, but if you can’t market it it’s worth nothing
Touker Suleyman, Dragon Investor – Dragon’s Den
Leadership is getting people to do want you want them to do willingly – I also think that’s what copywriters do
Mark Budden, MBE, former bomb disposal officer (via Copy Capital 2018)
Write as little as it takes to be persuasive
David Abbott, copywriting genius
Three basic questions to kick-start the marketing briefing process
“To deliver marketing activity that stacks the odds in your favour of delivering growth, the first step is a great brief. You must challenge and work with the business to understand:
1) where your best sources of growth lie;
2) what is stopping the business from unlocking those opportunities; and
3) how will we know if we’re on the right track?”
courtesy of Stack for Business
Never use abstract nouns when concrete ones will do. If you mean “More people died” don’t say “Mortality rose.”
C.S. Lewis, author
How content and brands get shared and get big
“To make popular content, it’s not enough to know your friends or your followers. It’s about knowing the friends of your friends and the followers of your followers. For something to go big, it has to be interesting to those beyond your immediate audience – the audience of your audience.”
Jure Leskovec, computer scientist, Stanford University
Content without anything (paid) to draw attention to it, is like building Cathedrals in the desert
EffWorks
Distribution and marketing… are the subterranean roots that push beautiful things to the surface, where audiences can see them.
Derek Thompson, Senior Editor, The Atlantic
Bite-Sized Marcomms 