We don’t want to push our ideas on to customers, we simply want to make what they want.
Laura Ashley, fashion and home design legend
Tag: quote
An idea is anything that changes the selling message from mere information to persuasive communication
Suzanne Pope, advertising expert
My philosophy about advertising is rather simple. I believe in giving consumer the facts about the product and making those facts fascinating.
David Ogilvy, advertising legend
If people can’t understand it, it’s not working
“Information design is presenting information in a structured way to effectively communicate a particular subject with clarity and efficiency.
Don’t just tell when you can show … but, in successful visualisation, seeing must lead to understanding. And, as in any other medium, it much engage, inform and inspire us.”
Graham Roberts, Senior Graphics Editor, The New York Times
Passion. Risk. Tenacity. Consistency. This is my professional history.
Giorgio Armani
The best time to repair the roof is when the sun is shining
John F. Kennedy
Copy is a direct conversation with a consumer
Shirley Polykoff, copywriter (H/T Vikki Ross)
A vocal minority does not reflect the silent majority
“Because half a dozen grasshoppers under a fern make the field ring with their importunate chink, whilst thousands of great cattle, reposed beneath the shadow of the British oak, chew the cud and are silent, pray do not imagine that those who make the noise are the only inhabitants of the field.”
Edmund Burke – 18th century English philosopher
A speech reminds us that words, like children, have the power to make dance the dullest beanbag of a heart.
Peggy Noonan – President Reagan’s primary speechwriter
People don’t want products. They want solutions to their problems.
Peter Drucker, management guru
Bite-Sized Marcomms 