If you want to improve any aspect of marketing you need to understand how consumers think.
Phil Graves, psychology and behaviour expert
Tag: marketing
Tongue-in-cheek advertising idea for a dog grooming parlour
Ha! Fun advert for a pet smell eliminator
John Lewis nail Christmas every single year. Love this.
I really like this ice cream brand advert
A brand is a promise of a certain kind of consistency and continuity over time
Virginia Postrel, news columnist
My advertising concept for a sewing machine brand
Beware the curse of B2B marketing
In a few minutes I’ll share a nasty little curse that can harm us B2B marketers if we’re not careful. I’ll show you some of the tell-tale signs that you’ve been afflicted by it, offer some ideas on how you can rid yourself of it and provide a suggestion of where I think the curse may come from. Warning: it might be YOUR fault! 😉
I’ll get to all of that in a moment, but first, Tom Cruise… … Beware the curse of B2B marketing
Bite-Sized Marcomms 