Tag: marketing
Salience
Noun. The quality of being particularly noticeable or important; prominence.
Paris airport ads: Beware fake taxis
Eye-catching ad for a home security brand
Definition of creativity [in business]: the generation of ideas which are both novel and useful
The Ideas Centre Group
Sometimes, people don’t buy products. They buy better versions of themselves.
Unknown
Classic feature dramatisation by Volvo
My working definition of an insight: A revelatory breakthrough in your understanding of people’s lives that directs you to new ways in which to serve your customers.
Dr Helen Edwards, Founder – PassionBrands
Bite-Sized Marcomms 