Definition of creativity [in business]: the generation of ideas which are both novel and useful
The Ideas Centre Group
Tag: marketing
Sometimes, people don’t buy products. They buy better versions of themselves.
Unknown
Classic feature dramatisation by Volvo
My working definition of an insight: A revelatory breakthrough in your understanding of people’s lives that directs you to new ways in which to serve your customers.
Dr Helen Edwards, Founder – PassionBrands
Powerful UK charity ad
Dress for respect – a clever use of tech by Schweppes
Work hard, have fun, be nice, play fair, dream big. But we only get one chance at this life. If you’re going to play this game, play it to win.
Robert Herjavec, Canadian businessman and TV personality
Dramatic packaging
A bit of a gimmick, but I always loved this packaging idea from back in the day by Sony, to launch their waterproof MP3 player. Really eye-catching.
I love this Harley ad
Trying harder is rarely the route to success. Being smarter is.
Al Ries & Jack Trout, marketing gurus
Bite-Sized Marcomms 