Marketing is a battle of perceptions, not products.

Al Ries & Jack Trout, renowned marketing strategists

Campaigns

The Aussies and their beer ads!

Advertising is just telling lots of people about the stuff you make and why it’s worth buying.

Dave Dye, advertising legend

Campaigns

Brilliant ad campaign by Cambridge University

… Brilliant ad campaign by Cambridge University

Social proof is the idea that if you make a behaviour feel commonplace, it becomes more common still

Richard Shotton, author – The Choice Factory

Campaigns

I like the attitude of this gym brand advert

B2B Marketing

The top 10 factors driving marketing communications effectiveness

Courtesy of Professor Mark Ritson… … The top 10 factors driving marketing communications effectiveness

B2B Marketing

Love this, from Tom Fishburne

I also love Lee Clow’s related quote: “Every client wants something new. And three examples of where it’s worked before” H/T @jason_fox

Campaigns

Ballsy campaign!

One of the bravest campaigns I’ve seen in a while – online security brand Kaspersky wanted to dramatise how exposed we feel without connectivity. Punchy stuff!

People don’t want nails – they want to hang their picture on a wall

Giles Edwards, Managing Director – Gasp