It’s the same with marketing problems…

As any doctor can tell you, the most crucial step toward healing is having the right diagnosis. If the disease is precisely identified, a good resolution is far more likely.

Dr Andrew Weil, physician

“The secret really is observation … observe what is going on … try and figure out how people are thinking. Try and determine their day. Then people will understand [what you’re saying]”

Sam Cooke, when asked the secret of his inspiration and huge success in songwriting