Tag: marketing
When Ricky helped an Aussie telecoms brand :-)
Unusual things are memorable
“There’s something about ideas that are genuinely new and challenging that makes them hard to assess. By definition, the genuinely ‘new’ has no clear frame of reference – and often makes us uncomfortable. But it is precisely these edgy and unusual thoughts that make those ideas memorable.”
Michael Johnson, co-founder Johnson Banks brand consultancy
If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.
Marcus Tullius Cicero, renowned Roman Senator and orator
Mortgage advertising done well :-)
VW park assist advert – the grandstand
A couple of advertising ideas for toilet brushes
Very different ad by an airline
Ouch – Terry Tate for Reebok
The responsibility for clear communications lies with you
“If some people find it unclear, it’s unclear. If you find it clear and someone else finds it unclear, it’s unclear. The responsibility for clarity of comms is with the communicator not the recipient.”
Vic Polkinghorne, Founder – agency WeAreSellSell
Bite-Sized Marcomms 