“There’s something about ideas that are genuinely new and challenging that makes them hard to assess. By definition, the genuinely ‘new’ has no clear frame of reference – and often makes us uncomfortable. But it is precisely these edgy and unusual thoughts that make those ideas memorable.”
Michael Johnson, co-founder Johnson Banks brand consultancy
If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.
Marcus Tullius Cicero, renowned Roman Senator and orator
“If some people find it unclear, it’s unclear. If you find it clear and someone else finds it unclear, it’s unclear. The responsibility for clarity of comms is with the communicator not the recipient.”
Vic Polkinghorne, Founder – agency WeAreSellSell
In advertising, we don’t buy attention. We simply buy the right to earn people’s attention.
Mike Follett, Managing Director – Lumen Research
Bite-Sized Marcomms 