Innovation is less about producing something new, and more about enabling something new and important for customers
Clayton Christensen, strategy expert
Tag: empathy
The importance of market research
If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.
A.G.Lafley – CEO, Proctor & Gamble
P&G’s classic advert: proud sponsors of mums
If no-one truly hates an idea, it’s highly likely that no-one truly loves it either
Unknown
Don’t start with what you want people to do. Start with what people want to do.
Dave Trott, advertising legend
My advertising concept for Bic pens
Marketing: think about the people, people :-)
“We spend so much time thinking about how marketing works, and how direct mail works, and how social media works, we’ve taken our eye off a more important question: how do people work?”
Rory Sutherland, creative industry legend
The customer’s perception is your reality.
Kate Zabriskie, learning & development expert
The earth has music for those who listen.
William Shakespeare
Bite-Sized Marcomms 