Innovation is less about producing something new, and more about enabling something new and important for customers

Clayton Christensen, strategy expert

If no-one truly hates an idea, it’s highly likely that no-one truly loves it either

Unknown

Don’t start with what you want people to do. Start with what people want to do.

Dave Trott, advertising legend

Marketing: think about the people, people :-)

“We spend so much time thinking about how marketing works, and how direct mail works, and how social media works, we’ve taken our eye off a more important question: how do people work?”

Rory Sutherland, creative industry legend

The customer’s perception is your reality.

Kate Zabriskie, learning & development expert

The earth has music for those who listen.

William Shakespeare