Innovation is less about producing something new, and more about enabling something new and important for customers
Clayton Christensen, strategy expert
Innovation is less about producing something new, and more about enabling something new and important for customers
Clayton Christensen, strategy expert
If you want to understand how a lion hunts don’t go to the zoo. Go to the jungle.
A.G.Lafley – CEO, Proctor & Gamble
If no-one truly hates an idea, it’s highly likely that no-one truly loves it either
Unknown
Don’t start with what you want people to do. Start with what people want to do.
Dave Trott, advertising legend
“We spend so much time thinking about how marketing works, and how direct mail works, and how social media works, we’ve taken our eye off a more important question: how do people work?”
Rory Sutherland, creative industry legend
The customer’s perception is your reality.
Kate Zabriskie, learning & development expert
The earth has music for those who listen.
William Shakespeare