Social proof is the idea that if you make a behaviour feel commonplace, it becomes more common still
Richard Shotton, author – The Choice Factory
Tag: customer insight
People don’t want nails – they want to hang their picture on a wall
Giles Edwards, Managing Director – Gasp
Sometimes, people don’t buy products. They buy better versions of themselves.
Unknown
To win people over, speak to their wants and needs
Nancy Duarte, communications expert
Must-watch Ritson – back to the basics of marketing
A core argument for listening to customers
“The role of a sales person as a provider of information – as a walking, talking brochure – is obsolete. Your true competitive advantage is to be a collector of information. The only way to succeed is to know your buyer better. Not just what is posted on their company website or LinkedIn page, but their hopes, their vision, their fears. The things they reveal only to people they trust. And the only way to get that deep knowledge is by asking the right questions in the right way.”
Paul Cherry, sales effectiveness lecturer
Marketing is tough. Customers are busy.
“Are you kidding me? We only got 26 sign-ups?”
“What do you mean ‘it only got a 3.6% click through rate’? I spent ages crafting that article.” … Marketing is tough. Customers are busy.
Bite-Sized Marcomms 