I love this charming Lego advert

Actually be different, not the same

Preach 👏🏻

There’s only one not-so-secret formula that I know: do good work and share it with people.

Austin Kleon, writer and artist

Marketing is a battle of perceptions, not products.

Al Ries & Jack Trout, renowned marketing strategists

Social proof is the idea that if you make a behaviour feel commonplace, it becomes more common still

Richard Shotton, author – The Choice Factory

I also love Lee Clow’s related quote: “Every client wants something new. And three examples of where it’s worked before” H/T @jason_fox

Getting your product known isn’t the answer. Getting it wanted is the answer.

Bill Bernbach, advertising legend

Salience

Noun. The quality of being particularly noticeable or important; prominence.