Trying harder is rarely the route to success. Being smarter is.
Al Ries & Jack Trout, marketing gurus
Trying harder is rarely the route to success. Being smarter is.
Al Ries & Jack Trout, marketing gurus
We recently celebrated the 50th anniversary of mankind’s first landing on the moon, which reminded me of this classic ad series from Guinness. The Einstein one is my fave 🙂