Many of the results and benefits of marcom activity appear not in metric dashboards but inside people’s heads.
Samuel Scott, marketing columnist and consultant
Self-confessed advertising fan that I am, I’m loving this twitter vote being run by celebrated ad agency BBH to find the Twitterverse’s favourite ever advert. Check out @BBHLabs to get involved!
(I’m also delighted / grateful for the personal mention in this interesting backdrop to the competition… http://bbh-labs.com/world-cup-of-ads/)