Advertising

Advertising idea for an organisation that helps young people get a career in construction

Write as little as it takes to be persuasive

David Abbott, copywriting genius

As long as marketers position themselves as experts in advertising, brand positioning, millennials, etc. – instead of being growth drivers – we’ll see more CMO positions disappear. The message is simple: as a marketer, stand for growth – or else.

Thomas Barta, marketing speaker & former McKinsey Partner