Successful marketing must not be too rational because, as in military strategy, it depends on surprise.
Ian Leslie, brand strategist
A thoughtful campaign from my old employer – the best and the worst photos
Quick advertising idea for a motorbike brand
Customers are the voters. They can make a brand or destroy it by a shift in their purchases.
Philip Kotler, the father of modern marketing
Trash Isles
Advertising concept for Fitbit
Here’s an absolutely certain B2B marketing prediction ;-)
I make a prediction about B2B marketing below – one that I’m fairly certain of – but first, some sunshine… … Here’s an absolutely certain B2B marketing prediction 😉
You don’t need a digital strategy. You need a better strategy, enabled by digital.
George Westerman, principal research scientist – MIT Initiative on the Digital Economy
Cool ad by a rainproof clothing brand
Trolls, tribes and a B2B trap to avoid
This article was originally published by B2B Marketing Magazine in the build-up to B2B Ignite 2018 – the world’s biggest B2B growth marketing event and recommended by entrepreneur.com as one of the top 10 conferences to attend…
There’s a nasty little trap that us B2B marketers can fall into if we’re not careful. A potentially perilous pitfall that can stop us from achieving what our companies pay us to achieve. Worse still, you … Trolls, tribes and a B2B trap to avoid
Bite-Sized Marcomms 