“We all know what you make – but are you as certain what your customers are buying?
Simple as it sounds, it’s a constructively difficult question to answer.
You make expensive pens, but … Bullmore on Levitt on Benefits
“We all know what you make – but are you as certain what your customers are buying?
Simple as it sounds, it’s a constructively difficult question to answer.
You make expensive pens, but … Bullmore on Levitt on Benefits
A goal without a plan is just a wish
Les Binet & Sarah Carter, authors – How Not To Plan
If you believe that facts persuade (as I do), you’d better learn how to write a list so that it doesn’t read like a list
David Abbott, advertising legend