Executive recruitment agency advert
Relevant, distinctive & true. B2B value propositions…
“A proposition is the answer to the question ‘give me one good reason why I should buy your product’ … A good proposition has three factors: 1) relevance to your target audience; 2) it’s got to be distinctive from what the competition are saying; and 3) it’s got to be demonstrably true. It’s about understanding your customer, your competitor and your product.”
Simon Hayhurst, Coleman Parkes B2B Research
Actually be different, not the same
Preach 👏🏻
People make the mistake of thinking that the people on the stage are defining something. But what happens if no-one turns up?
Noel Gallagher – singer, songwriter & guitarist – Oasis
Brilliant campaign – penny the pirate
They’re right
Fun ad for hot pepper sauce
For posterity, a B2B marketing podcast I recorded last year
p.s. you can legit call me a fanboy, but … For posterity, a B2B marketing podcast I recorded last year
Very often the biggest challenge for a communicator is not in providing a meritorious case but in convincing recipients to devote their limited time and energy to considering its merits.
Dr Robert Cialdini
Bite-Sized Marcomms 