I’m a bit of a sports nut, so ESPN’s nice ad during the COVID-19 pandemic was up my street.
People don’t want products. They want solutions to their problems.
Peter Drucker, management guru
Advertising concept for a washing-up liquid brand
The real COVID-19 superheroes
This is part of a beautiful tribute by creative agency McCann Belgrade to the nurses, doctors, carers and responders that are the superheroes of the ongoing Coronavirus pandemic. Bravo!
Classic line – put a tiger in your tank
A couple of B2B webinars I was pleased to contribute to
Both of these are … A couple of B2B webinars I was pleased to contribute to
Ragu – he’s been through enough
The lack of distinctiveness in COVID-19 commercials, LOL
The mediocre teacher tells. The good teacher explains. The superior teacher demonstrates. The great teacher inspires.
William Arthur Ward, writer
Bite-Sized Marcomms 