Anything’s possible, if you’ve got enough nerve

JK Rowling

A couple of ad ideas for World Meat Free Day

It was World Meat Free Day earlier this week. The idea behind it was to raise awareness of the harm that too much red meat can do to our health, but also to the environment. Livestock are one of the world’s largest sources of carbon emissions.

@OneMinuteBriefs consequently put out a brief to come up with some ad ideas to raise awareness of the day. Here is one I came up with…

Advertising concept for world meat free day - burger off

And here’s another…
A couple of ad ideas for World Meat Free Day

Few things guarantee failure faster than the ‘safe’ option.

Lee Clow, Chairman TBWA\Worldwide