The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions.
Donald B. Calne, renowned neurologist
Very different ad by an airline
For better or for worse, in visual culture we judge and are judged by appearances
Kim Golombisky & Rebecca Hagen, design authors
Ouch – Terry Tate for Reebok
The responsibility for clear communications lies with you
“If some people find it unclear, it’s unclear. If you find it clear and someone else finds it unclear, it’s unclear. The responsibility for clarity of comms is with the communicator not the recipient.”
Vic Polkinghorne, Founder – agency WeAreSellSell
Clever Elvis Coca Cola advert
In advertising, we don’t buy attention. We simply buy the right to earn people’s attention.
Mike Follett, Managing Director – Lumen Research
I love this advert by a soothing baby skin cream brand
Be different and distinctive
“The more people that do the same thing, the less different and distinctive it becomes. And the less different and distinctive it becomes, the less effective it is. And that’s a real imperative towards innovative thought and innovative action.”
Murray Calder, strategist
Bite-Sized Marcomms 