Copy is a direct conversation with a consumer

Shirley Polykoff, copywriter (H/T Vikki Ross)

Quotes

A vocal minority does not reflect the silent majority

“Because half a dozen grasshoppers under a fern make the field ring with their importunate chink, whilst thousands of great cattle, reposed beneath the shadow of the British oak, chew the cud and are silent, pray do not imagine that those who make the noise are the only inhabitants of the field.”

Edmund Burke – 18th century English philosopher

A speech reminds us that words, like children, have the power to make dance the dullest beanbag of a heart.

Peggy Noonan – President Reagan’s primary speechwriter