Quotes

Unusual things are memorable

“There’s something about ideas that are genuinely new and challenging that makes them hard to assess. By definition, the genuinely ‘new’ has no clear frame of reference – and often makes us uncomfortable. But it is precisely these edgy and unusual thoughts that make those ideas memorable.”

Michael Johnson, co-founder Johnson Banks brand consultancy

If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.

Marcus Tullius Cicero, renowned Roman Senator and orator

The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions.

Donald B. Calne, renowned neurologist

For better or for worse, in visual culture we judge and are judged by appearances

Kim Golombisky & Rebecca Hagen, design authors