We don’t want to push our ideas on to customers, we simply want to make what they want.

Laura Ashley, fashion and home design legend

An idea is anything that changes the selling message from mere information to persuasive communication

Suzanne Pope, advertising expert

Quotes

Trial and error is good, but not forever

“By definition chance cannot lead to long term gains (it would no longer be chance); trial and error cannot be unconditionally effective: errors cause planes to crash, buildings to collapse, and knowledge to regress.”

Nassim Taleb, highly regarded scholar & statistician

My philosophy about advertising is rather simple. I believe in giving consumer the facts about the product and making those facts fascinating.

David Ogilvy, advertising legend