The essential difference between emotion and reason is that emotion leads to action, while reason leads to conclusions.

Donald B. Calne, renowned neurologist

For better or for worse, in visual culture we judge and are judged by appearances

Kim Golombisky & Rebecca Hagen, design authors

Quotes

The responsibility for clear communications lies with you

“If some people find it unclear, it’s unclear. If you find it clear and someone else finds it unclear, it’s unclear. The responsibility for clarity of comms is with the communicator not the recipient.”

Vic Polkinghorne, Founder – agency WeAreSellSell

In advertising, we don’t buy attention. We simply buy the right to earn people’s attention.

Mike Follett, Managing Director – Lumen Research

Quotes

Be different and distinctive

“The more people that do the same thing, the less different and distinctive it becomes. And the less different and distinctive it becomes, the less effective it is. And that’s a real imperative towards innovative thought and innovative action.”

Murray Calder, strategist