I’m not in the business of selling houses. I’m in the business of delivering dreams, shaped as houses.

Phil Dumphy, Modern Family

Unusual things are memorable

“There’s something about ideas that are genuinely new and challenging that makes them hard to assess. By definition, the genuinely ‘new’ has no clear frame of reference – and often makes us uncomfortable. But it is precisely these edgy and unusual thoughts that make those ideas memorable.”

Michael Johnson, co-founder Johnson Banks brand consultancy

If you wish to persuade me, you must think my thoughts, feel my feelings, and speak my words.

Marcus Tullius Cicero, renowned Roman Senator and orator