You don’t need to speak the language to get this
Do we know what drives our customers?
“Nothing is so powerful as an insight into human nature, what compulsions drive a man, what instincts dominate his action, even though his language so often camouflages what really motivates him. For if you know these things about a man you can touch him at the core of his being.”
Bill Bernbach, advertising legend
Simple ‘Babybel is 98% milk’ advert
Don’t advertise a mood. Invoke it. By giving someone advance warning of an emotion, you inoculate them from it.
Jay Heinrichs, paraphrased from his book ‘Thank you for arguing’
Just for fun – a quick ad idea for a curry sauce brand
It’s hard to beat your competition when you’re copying them.
Neil Patel, digital marketing author & entrepreneur
Unfail – this is ballsy
Powerful Alzheimer’s charity advert
Speech is a powerful lord … it can stop fear and banish grief and create joy and nurture pity
Gorgias, Ancient Greek philosopher
Bite-Sized Marcomms 