Stephen King’s Planning Cycle from 1974. (H/T Richard Shotton)
A framework for marketing communications planning
If you’re going to take up people’s time, you might as well make it worth it.
Gerry Graf, advertising legend
One of the classic I am a Mac ads
This ad caused controversy…
…it was accused of fat-shaming, although the Cancer research charity behind it responded by pointing out their ads were simply stating facts, and that raising awareness of the issue is critical. Whatever our individual perspectives, it shows the power of communications (and demonstrates the power of omission to intrigue and draw the reader in).
Building brands is the same for companies and musicians
“What’s the secret for an artist to have a long career today? Quality — of everything you do. Make quality the priority, not speed … Dre says we’re seeing a lot of quantity over quality right now … If you don’t want to be disposable, take care of the art.”
Jimmy Iovine, music industry legend
Financial Times advert – mergers and acquisitions
A strategy that is easily copied fails fast
Dan Wallace, co-author – The Physics of Brand
The break in :-)
Resonant print ads by the Royal British Legion
Your brand has to get noticed
If you don’t get noticed, you don’t have anything. You just have to be noticed, but the art is in getting noticed naturally, without screaming or without tricks.
Leo Burnett, advertising legend
Bite-Sized Marcomms 