List the top ten most important things you can do – start with number one
Frederick Taylor‘s advice to Andrew Carnegie, retold by Richard Rumelt in ‘Good Strategy / Bad Strategy’
IKEA sleep advert
Get liked and get wanted. They’re different.
it’s helpful, in the context of marcomms effectiveness, to separate ‘liking’ from ‘wanting’ as they’re different neural pathways. It’s perfectly possible to like something yet not want it.
Phil Barden, author – decoded
You’re only going to be as good as the stuff you surround yourself with
Austin Kleon, writer and artist
This ad is brutal
The Sandy Hook Promise ‘back to school essentials’
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
David Ogilvy
VW print ad: the Golf R
When you try and rush something
Nice, from Pedigree dog food :-)
Successful persuasion depends on an audience’s being able to identify with the speaker
Sam Leith, rhetoric expert
Bite-Sized Marcomms 