“If marketing is ultimately about shaping behaviour in favour of our brands, the winners will be those who best understand the true dynamics of behaviour and how to use this to brief for effective communications.”
Phil Barden, author – Decoded
Eye-catching bed advert
Nike’s You Can’t Stop Us
Learning from something has two parts: whether it’s important and whether it captures your attention.
Morgan Housel, author – The Psychology of Money
Great music can make up for a crap advert
Interesting business. Interesting ad.
The source of competitive advantage – being different
Competitive strategy is about being different. It means deliberately choosing a different set of activities to deliver a unique mix of value.
… The essence of strategy is choosing to perform activities differently or to perform different activities than rivals.
Michael Porter, the godfather of modern business strategy
The bear – fun campaign from Tipp-ex
List the top ten most important things you can do – start with number one
Frederick Taylor‘s advice to Andrew Carnegie, retold by Richard Rumelt in ‘Good Strategy / Bad Strategy’
Bite-Sized Marcomms 