When you try and rush something
Nice, from Pedigree dog food :-)
Successful persuasion depends on an audience’s being able to identify with the speaker
Sam Leith, rhetoric expert
You wouldn’t seek advice about condoms from the Pope
Guillermo del Toro, Film Director
Creative direct mail: Skoda Park-assist
Budweiser – now brewed with renewable energy
The Carlton Draught Car Chase
Want to get shared? Tap into strong emotions
Mild emotions don’t tend to go viral.
Andre Redelinghuys, Founder – Attention Labs
Bite-Sized Marcomms 